Created by DJ SNAKE, PARDON MY FRENCH, is the brand of a new generation.
Initiated in 2016 by the famous French DJ SNAKE and his collective, PARDON MY FRENCH (composed of Dj Tchami, Dj Mercer and Dj Malaa), appears for the first time during their stage performances and on their merchandising stands.
Quickly acclaimed by its public, PARDON MY FRENCH quickly renews its stock and releases new visuals/products to become a brand in its own right.
From then on, pop-up stores blossomed all over the world (Paris, Los Angeles, Tokyo…), the collections grew and stocks sold out in a few hours.
In 2018, a first collaboration with the emblematic brand LEVI’S is born. In 2019, another collaboration is made with the Japanese brand MIZUNO.
The French brand arrives in 2021 with new ambitions. It is carried and supported by renowned artists and personalities such as Cardi B, Kylian Mbappe, J. Balvin, Neymar and Bollywood actors such as Shah Rukh Khan. PARDON MY FRENCH claims a relaxed lifestyle tinged with modern-day winks and references to urban culture.
Composed of a wardrobe rich in colourful and comfortable pieces (outfits, hoodies, jackets, T-shirts, trousers, accessories), PARDON MY FRENCH is to bring French-style creativity and ambition to the eyes of the whole world. The brand’s objective: to go beyond borders.
With its first four years of existence, PARDON MY FRENCH is the new French ready-to-wear brand of an entire generation.