Leading brands use NFT to provide their customers with a unique customer experience, with exclusive benefits reserved only for token holders.
With new digital campaigns, brands are looking to drive engagement and loyalty among shoppers. Let’s take a closer look!
Yves Saint Laurent Beauty
YSL Beauty aims to bring a Web 2.0 audience into the Web 3.0 universe. Within the luxury industry, there is a real passion for NFTs. They are trying to adapt to the transition to Web3.
The brand has set up a token-gated page allowing the consumer to connect his wallet and have access to exclusive content, depending on the NFTs obtained. An NFTs store is also included in the project and it’s dedicated to the sale of the YSL Beauty Night Masters collection, since March 6, 2023.
In January 2023, in honor of the Black Opium campaign, The Night is Ours, which celebrates the iconic perfume of luxury YSL were sold. NFTs are called “YSL Beauty Night Blocks” and buyers are invited to download the YSL Beauty wallet to recover their digital acquisition.
In the collection we find 14 copies celebrating the new Black Opium Le Parfum. Here, the goal is to strengthen the link between the brand and its community.
Shiseido launches a NFT program
The Japanese beauty brand, Shiseido, is launching a 150 NFT collection called #AliveWithBeauty for the brand’s 150th anniversary. The Japanese giant has imagined a unique digital campaign that combines Web3 and artificial intelligence.
Thus, a language processing system executes a series of words related to the world of beauty and Web3, to transform them into works of art. The digital creations were then finalized by a UK-based Web3 agency.
Shiseido wants to promote accessibility to metaverse and has also set up a random draw offering these NFTs for free. Participants simply need to register on the brand’s website.
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