French sports equipment giant Decathlon has unveiled a new capsule collection called Late Bloomers. With its retro spirit, bold palette and stylish cuts, this line explores a new facet of sportswear.
The Late Bloomers collection revisits sportswear fashion, adding a light urban touch that makes tennis courts and golf greens shine.
Late Bloomers, a collection that reinvents codes
With this capsule collection, Decathlon is not just launching a line of clothing: the brand is telling a story, that of a sport in motion, which is interested in the spectators. With Late Bloomers, the brand is taking over the dressing rooms of tennis and golf, two disciplines long perceived as elitist, and reinventing dress codes. By drawing on its archives, Decathlon combines heritage and modernity to offer pieces that are both daring and stylish, while at the same time making them accessible.
Late Bloomers: a sportswear collection with a retro feel
One thing is certain: Late Bloomers relies on a carefully thought-out, comforting colour palette. From bright green to shades of blue, bright white and brown, each shade echoes the visual world of tennis and golf. A nod to the courts and outfits of these two sports. While Late Bloomers borrows the classic elegance of the tennis and golf dressing rooms, infusing it with a preppy spirit, the collection doesn’t confine itself to it. It turns the codes on their head by adding a resolutely sporting dimension, adding an urban, casual edge. The capsule collection is a clear reminder that sportswear is no longer just for athletic performance.
Late Bloomers shakes up and reinvents sportswear codes with boldness and fun. The collection will be available on June 3rd in shops and online.
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