It’s D-day! On Wednesday 1 November 2023, Kylie Jenner launched Khy. Here’s everything you need to know about her new clothing brand, which will leave no one indifferent.
Kylie Jenner, the undisputed queen of social networks, is extending her influence beyond the world of cosmetics to immerse herself in the world of fashion. On Wednesday 1 November 2023, Kim Kardashian’s little sister launched her new brand, Khy. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price”, she revealed in a press release on 25 October. Now that the brand has launched, here’s everything you need to know!
Kylie Jenner collaborates with young designers
The 26-year-old businesswoman has a concept well in mind. For each collection, she will surround herself with a new creative team. The brand plans to work with a number of guest designers to renew its identity. For the first launch, Kylie Jenner has chosen to work with Nan Li and Emilia Pfohl, the founders of Berlin-based brand Namilia, known for its sexy silhouettes and faux-leather pieces.
@khy khy seamlessly blends designer fashion with everyday style into highly edited drops, starting with Faux Leather + Base Layers. Drop 001 was designed in partnership with berlin-based @Namilia and offers twelve fashion essentials between $48 and $198 in sizes ranging from XXS to 4X. the first of many releases from khy, spanning a diverse range of categories and styles. launching november 1st on KHY.com
An affordable collection
Kylie Jenner is committed to keeping her Khy brand affordable. No item costs more than €250. Good news for the star’s millions of fans! In addition to this pricing policy, the mother-of-two has thought of everyone. This first collection is made up of 12 different pieces in faux leather, ranging in size from XXS to XXXXL.
@khy coming soon. sign up at khy.com
A brand already popular on social networks
Khy has just created its Instagram account and now has more than 480,000 followers. The brand’s aesthetic plunges us straight into its world. It will be interesting to see whether Khy follows in the footsteps of Kylie Cosmetics.
By Wendy Marèbe
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