« Enjoy life! ». This was the motto of Murielle Sapart, the founder of the Swiss ready-to-wear brand Joyce&Girls. Founded in 2013, Joyce&Girls is in the image of its founder: free, joyful, colourful and elegant. Her creations transcend the simple garment to reveal the best of the woman who wears it, making her strong and positive.
The desire to liberate a woman’s body to bring her real ease in her movements leads the House’s creative team to constantly innovate while maintaining a strong DNA: silk, hand-made prints and rich colours.
Murielle Sapart’s two sons, Tristan and Nelson Pirouz, now continue this heritage and its values in the creation of ready-to-wear and accessories collections. The design team, based in Italy, develops both the graphic design of the fabrics and the cuts. 190 hours of work are necessary to produce each print! The result is a fresh and sophisticated fusion of colours.
Clothing, leather goods, shoes, bathing suits and silk scarves are offered in the brand’s 500 shops, located in Paris as well as in Tokyo, Saint Barth and Marrakech.