Before moving to London, Joanna Borov lacked the confidence and courage to follow her fashion dreams.
She actually studied business law and worked as a paralegal only to convince herself that this is the path she doesn’t want to follow.
She decided to move to London and pursue her dreams. The city of fashion had welcomed her with open arms, and she had gladly accepted. Joanna was accepted to the University of the Arts London. Along the way, she started working part-time as a fashion model, and this kick-started her career in modeling. Gradually she grew in the industry and became a master of her trade. Within a few years, she was a force to reckon with, both in fashion and runway. The next step was moving to the place she has always dreamed about- Los Angeles! Today Joanna Borov is one of the most featured models, holding shows not only in the United States but also in South America, Asia, and Europe.
In the most challenging times, life became more demanding, and she had to grow stronger. Although last year was very difficult for the entertainment industry Joanna actually multiplied her success getting on the cover of Playboy, signing new contracts, and designing a magnificent collection of classy outfits for women.
Joanna is focused on her career and loves giving good results as she admits that this is one of the greatest motivations in her career. “There is no better satisfaction than someone recognizing the quality of your work,” she says.
Not only is she successful in modeling and fashion, but she is also an entrepreneur. Besides graduating from the London College of Fashion, she has a master’s degree in business law and had the greatest honor of studying at the London School of Economics. Successfully, she has managed to apply this knowledge and experience in her work and daily business encounters.
No wonder she has made great deals with big international brands. Individually, she owns a fashion brand that makes clothes for kids and is currently working on a new womenswear brand. As a model, Joanna has grown to influence the fashion industry and often works for other brands. However, despite working for these global brands, people still recognize and appreciate her personal style. This recognition is one of the reasons she has chosen to create her collection.
Notwithstanding the international restrictions and challenges like the pandemic, it is commendable how good she is on the global platform. Unfortunately, one of her challenges has been also Brexit, and trading between European countries has become even more difficult. To adapt, she has turned her focus on the United States, where she wants to sell high premium products. Instagram : @joannaborov