GELLE FRERES AND DENG JIAJIA LAUNCH THE NEW CHERISSIME RANGE
On the evening of 22 May, GELLÉ FRÈRES announced the launch of its new Chérissime range in Kunming, the spring city of Yunnan in China. The official announcement was made in the presence of the actress and brand ambassador Deng Jiajia. Numerous admirers were able to follow the event thanks to its broadcast on all online platforms: Tmall, Tiktok, KuaiShou, Red, Mogu Street, etc.
HEIR TO THE SECULAR SPIRIT AND ROYAL CRAFTSMANSHIP
The GELLÉ FRÈRES brand was born in 1826. Its history is based on an initial formula inherited from Jean-Louis Fargeon, the talented perfumer of the royal house of Queen Marie-Antoinette. As a former official supplier to royalty and high society, the brand capitalised on its botanical know-how, combining the curative wisdom of plants with the demands of craftsmanship to create formulas that have been passed down through the ages and handed down for almost 200 years.
The new Chérissime range has its origins in the “Bible of Roses” of Empress Josephine, wife of Napoleon I. The Anatolian rose, the white rose from France, the Damask rose from Bulgaria, the thousand leaf rose from the Yunnan highlands, the purple rose and the red rose are all part of the Empress’ secret of youth.
This range consists of six of the world’s rarest rosaceae, plus a unique plant – the king of the Yunnan camellia, the “TongZiMian” camellia, rich in flavonoids and tea polyphenols, which attenuate the development of melanin, lighten spots and make the skin glow. It also includes a combination of alpha-arbutin and nicotinamide active ingredients to increase the lightening power, as well as a combination of anti-irritation active ingredients, making the skin more supple and luminous.
These natural ingredients are combined with a patented extraction technology that optimises efficiency at every stage of skin care. The brand can thus offer natural products without any harmful ingredients, alcohol, animal oil, mineral oil, heavy metals, hormones or fluorescent agents.
At the launch, Ms. WU Xinrui, CEO of GELLÉ FRÈRES Asia Pacific, said: “This new modernised version combines the use of rare ingredients and innovative technology, guaranteeing its effectiveness and paying tribute to royal know-how and natural botanical wisdom”.
THE NEW FEMININE SPIRIT HAS THE HONOUR
At the beginning of the 20th century, Paul Émile Lecaron, the fourth generation of the brand’s owners, made the famous Mistinguett his worldwide muse when promoting the innovative perfume ADORERIS. Today, the brand continues this tradition by choosing to work with the best actors who share common values. The spirit of perseverance and surpassing oneself of the new ambassador Deng Jiajia resonates with the values of Gellé Frères, which has always been committed to transcending the experience of care and beauty for women.
At the press conference, Deng Jiajia received the official brand ambassador certificate. She then took the floor to share her experience with the guests, a story made up of encounters and links: “I was fascinated by the discovery of the GELLE FRERES brand, particularly by this Parisian shop that has been in existence for almost 200 years and by these formulas from the royal and imperial eras! “Today, I am honoured to contribute to carrying, developing and sharing this heritage.
ONLINE AND OFFLINE PREVIEW OF NEW PRODUCTS IN WORLD PREMIERE
At the end of the ceremony, the directors of GELLÉ FRÈRES and the ambassador jointly announced the launch of the new Chérissime collection, revealing the secrets of the French royal family’s youth to the public.
At the same time, online sales of the products were opened and were a direct success with consumers.
“Follow your heart, it’s your charm.” This is the philosophy of beauty advocated by Gellé Frères from 1826 to the present day, infusing the creations of the royal craft brand.
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