Boucheron House unveils its year-end 2021 “Together As One” campaign

Created by Frédéric Boucheron in 1858, the Boucheron House has been built through four generations of direct descendants.

A visionary designer and the first of the great contemporary jewellers to open a flagship store in Place Vendôme, Boucheron still embodies excellence in jewellery, fine jewellery and watchmaking today.

boucheron together as one campaign alexa chung doors episode kodd magazine mode fashion

boucheron together as one campaign alexa chung family portrait episode kodd magazine mode fashion

boucheron together as one campaign alexa chung shopping for gift episode kodd magazine mode fashion

boucheron together as one campaign hannah quinlivan doors episode kodd magazine mode fashion

boucheron together as one campaign hannah quinlivan shopping for gift episode kodd magazine mode fashion

Boucheron’s free and daring style never ceases to invent the classics of tomorrow. Boucheron now has more than 73 stores worldwide and is part of the global luxury group Kering.

At Boucheron, the festive season is upon us, and with it the immense joy of getting together.

It is a joyful invitation to experience precious moments together. This year, Boucheron captures these emotions in its three-part “together as one” campaign, featuring the house’s faces: Alexa Chung, Nour Arida, Dongyu Zhou, Lu Han, Hannah Quinlivan, Youn-Jung Go and Rola.

boucheron together as one campaign hannah quinlivan family portrait episode kodd magazine mode fashion

boucheron together as one campaign lu han doors episode kodd magazine mode fashion

boucheron together as one campaign lu han family portrait episode kodd magazine mode fashion

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boucheron together as one campaign nour arida shopping for gift episode kodd magazine mode fashion

boucheron together as one campaign rola doors episode kodd magazine mode fashion

boucheron together as one campaign rola family portrait episode kodd magazine mode fashion

boucheron together as one campaign rola shopping for gift episode kodd magazine mode fashion

From the excitement on the way to the impatience on the doorstep, to the complicity of the traditional family portrait, each episode celebrates the joy of getting together. Boucheron’s creations will allow everyone to reveal their style and live this moment according to their desires. #TogetherAsOne

boucheron together as one campaign youn jung go doors episode kodd magazine mode fashion

boucheron together as one campaign youn jung go family portrait episode kodd magazine mode fashion

boucheron together as one campaign zhou dongyu family portrait episode kodd magazine mode fashion

boucheron together as one campaign zhou dongyu shopping for gift episode kodd magazine mode fashion

boucheron together as one campaign youn jung go shopping for gift episode kodd magazine mode fashion

boucheron together as one campaign zhou dongyu doors episode kodd magazine mode fashion