Created by Frédéric Boucheron in 1858, the Boucheron House has been built through four generations of direct descendants.
A visionary designer and the first of the great contemporary jewellers to open a flagship store in Place Vendôme, Boucheron still embodies excellence in jewellery, fine jewellery and watchmaking today.
Boucheron’s free and daring style never ceases to invent the classics of tomorrow. Boucheron now has more than 73 stores worldwide and is part of the global luxury group Kering.
At Boucheron, the festive season is upon us, and with it the immense joy of getting together.
It is a joyful invitation to experience precious moments together. This year, Boucheron captures these emotions in its three-part “together as one” campaign, featuring the house’s faces: Alexa Chung, Nour Arida, Dongyu Zhou, Lu Han, Hannah Quinlivan, Youn-Jung Go and Rola.
From the excitement on the way to the impatience on the doorstep, to the complicity of the traditional family portrait, each episode celebrates the joy of getting together. Boucheron’s creations will allow everyone to reveal their style and live this moment according to their desires. #TogetherAsOne