French Deal is proud to introduce you its new unisex collection, the Béret KODJIA.
The codes of the French “Maison” are represented in each of the KODJIA collections and proudly display the desire to affirm the generations. Style over conformity. Always.
Made of black wool, the Béret KODJIA is sublimated by cowrie shells entirely sewn by hand and mixing French manufacturing and African arts and crafts. The woman is invited in the wardrobe of Mr. with the new collection of the Maison French Deal. The Berets Kodjia, introduced in this campaign, are dancing with refinement and strength over our heads.
In its previous campaign, the brand presents its new fashion film called “The Power Is Yours”.
“I am not African because I was born in Africa but because Africa was born in me.” – Kwame Nkrumah, The First President of Ghana
These words resonate in our now voiceless hearts as the perfect kick off to French Deal latest fashion film.
Established menswear brand inspired by the hip hop culture, French Deal celebrates Africa, from its history to traditions, from yesterday until now. Steeven Kodjia, Creative Director, gives birth to an uplifting Fashion film, full of realism and authenticity which makes us wonder about our own freedom. The audacious statement made by the cowries (species of shellfish of the family Cypraeidae), the courage embodied by the baoulé loincloth and the pure elegance of the guipure lace elevate fashion and make it to pick the right side.
Africa appears effortlessly beautiful before our eyes. Mingle the Eras and fights as the proud heritage of this continent. The Berets Kodjia tell the stories and memories of African Leaders while their silhouettes remind us of the Black Panther Party’s commitment. Their cowries and hand-made fabrics represent the force of its people.
French Deal once again transgresses the dictates in a futile fashion, and this time gives us the power. The Power Is Yours.
The campaign inaugurated with the launch of the film is a call for discovery. Eye-opening, The Power Is Yours denounces the profound desire of a change led by the new generations.
The journey is pure, sincere and so real that we transcend. It is good to discover Africa in its true colors, its fumes of creativity and the sweat of people living proudly of their traditions. The Power Is Yours is last but not least the taste of a sensual film punctuated by double meanings. These will inexorably appeal to free spirits, travelers and lovers of a well-thought fashion.
French Deal gives you the power. Come and find out.