In 2023, more and more cosmetic brands are shaping their services to the evolution of technology. The latest innovation is brands that focus on inclusiveness, personalization and creating experiences for their visually impaired customers.
The application and voice guidance
Estée Lauder Companies has developed “Voice-enabled Makeup”, the first mobile app to use AI to make it easier for people with sight loss. Voice assistance guides and adapts to the special needs of visual impairment consumers, resulting in a more finished and successful makeup.
It is currently available in the United Kingdom and Ireland. The app is available on Apple’s App Store in the UK and on the brand’s website, esteeelauder.co.uk. The brand is committed to creating innovative technological solutions to make beauty inclusive for the 36 million blind people in the world.
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The application and wonders of artificial intelligence
The principle is simple in appearance. But machine learning offers considerable support for the after-purchase experience of customers purchasing Estée Lauder products.
The application relies on the use of an intelligent mirror that is an alloy of augmented reality and artificial intelligence. The tool is able to measure the uniformity of makeup, coverage and identify areas of the face to touch up.
Users always make their makeup blindly, but are accompanied by a benevolent voice command that informs them of the final rendering of their makeup.
In conclusion, initiatives to meet the needs of customers with reduced vision are multiplying in the sector. The visibility of the visually impaired community can unleash self-expression and self-confidence to mobilize for change.
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