Shiny, smooth, almost pearly: glazed skin is becoming the new beauty holy grail. Popularized by Hailey Bieber, this trend showcases an ultra-glowing, impeccably hydrated complexion.
When we talk about glazed skin, we’re talking about “glazed donut” skin (like a sweet doughnut). But behind this playful name lies a true obsession with perfect skin. This TikTok-made beauty trend has quickly won over brands, influencers, and consumers looking for products that are both high-performance and sensory.
Skincare at the heart of a glow
No more overly opaque foundations: glazed skin starts in the bathroom. Gentle cleansers, hydrating serums, plant oils, and plumping creams make up a routine focused on skin nutrition.
The goal is simple: to achieve a natural mirror-like effect, a guarantee of healthy skin.
A very social media aesthetic
The glazed skin is designed for scrolling. It captures the light, shines without a greasy effect, and photographs beautifully.
It’s a skin that lives on screen and attracts likes. This glow has become a real filter, an aesthetic communication tool.
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Products designed for this effect
Hyaluronic acid-enriched moisturizers, melting balms, gel highlighters… The market is now overflowing with “glazed-friendly” products.
Hailey Bieber even launched her own brand, Rhode Skin, based on this concept.
Between natural and dramatic
While this trend emphasizes skin texture, it doesn’t shy away from a little subtle makeup (liquid highlighter, cream blur, etc.).
The goal is to create the illusion of an ultra-controlled natural glow, combining skincare and precision-calibrated dramatic effect.
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