KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR
artificial intelligence with obvious’ nike
  • Inspirations

Artificial intelligence with Obvious’ Nike

    Accueil > FASHION > Inspirations

    Artificial intelligence is gaining an increased place in our society, by optimizing our processes and changing our interactions. Other algorithms have emerged, offering some impressive capacities in terms of replicating other processes which happen in our brain. Not only are we able to automate simple logic. As an exemple, Generative Adversarial Networks are algorithms which allow the creation of entirely new and unique pictures, based on a large number of exemples. These algorithms are the first to allow the expression of some creativity by a machine. In October 2018, Edmond de Belamy, a classical portrait created using those techniques by the art collective Obvious was sold at Christie’s for nearly half a million dollars. Since then, many artists have started exploring the capabilities and limitations of such tools.

    l’intelligence artificielle nike obvious kodd magazine scaled
    l’intelligence artificielle nike obvious kodd magazine scaled

    The GANs algorithms are composed of two parts: a generator and a discriminator. While the generator tries to create new images which look like the ones of the initial database, the discriminator tries to determine whether the images showed to it come from the generator, or the database (ie. if they were created by humans, or by a machine). The algorithms train until the discriminator can’t make a difference. As a result, we obtain a large number of images which are entirely new, although they fit the features of the images of the database.
    By nature, those algorithms constitute an incredible tool for assisting in visual creation. They have been used on our cultural heritage, but there are many other applications to be found for those algorithms, in every task involving creation. We can expect to see the use of AI increase greatly in industries such as design, architecture, music and written content creation.
    Obvious’ participation in the Parisian edition of the Nike by You workshop is a first step in demonstrating this point. They were selected as an artist for creating Nike sneakers, which will be made available on Nike.fr website. They decided to let the algorithms create the design, by training them on a large number of images of the Nikes which were offered as a basis for customization: air max 1, air max 90, and air max 97. The algorithms created an infinity of new colors for those models, and one of them was selected to be used for the creation of the new sneakers, making it a reinterpretation of the heritage created by Nike.

    l’intelligence artificielle nike obvious kodd magazine
    l’intelligence artificielle nike obvious kodd magazine

    If we push the experiment further, we can use those algorithms on a larger variety of shoe models. As a result, the algorithms would create models which are entirely new in their design and their colors. This observation is extendable to any artistic creation from designing a chair to a building. The possibilities brought by this tool are limitless, as long as the models have a sufficient amount of data to train on. Considering most historical brands are digitally keeping track of their past creations, these tools offer an interesting way of exploring the heritage of a brand, and reinventing it.

    Moreover, these new artistic tools give an access to creation to people with a different set of skills, which can only be beneficial as the creative industries are in constant search of different and innovative ideas.

    Obvious’ Nike will be available as a limited edition on Nike.fr from the 19th until the 28th of June 2020. For more information, visit their instagram @obvious_art.

    l’intelligence artificielle nike obvious kodd magazine
    l’intelligence artificielle nike obvious kodd magazine

    Version Française

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    Angela Anz
    Angela Anz

    The brain behind KODD, Angela is a passionate writer in her free time. Don't be surprised to find some of her articles written with passion.

    KODD RECOMMENDS
    • unsplash nathan dumlao positive reussite kodd magazine medias mindset
      • MINDSET
      What is the key to personal growth and success?
    • bijouteries en ligne online jewellery stores zag bijoux kodd magazine médias
      • Shopping
      The best reliable online jewellery stores in 2025
      • Lifestyle
      Dior, Lancôme…: the news of the week you didn’t want to miss
      • Lifestyle
      Victoria’s Secret, Chanel… : The week’s news you didn’t want to miss
    • mcarthurglen paris giverny culture kodd magazine
      • Shopping
      Treat yourself to a shopping and cultural getaway at McArthurGlen Paris-Giverny
    • unsplash mockaroon fetes peres kodd magazine medias culture
      • Advice
      Father’s Day: 5 gift ideas to say «I love you»
    Music & Arts
    • grand rex culture musique kodd magazine
      Shay act III at the Grand Rex
    • marie poulain culture kodd magazine
      Marie Poulain, love sung in an Ep
    • black legends culture musical spectacle kodd magazine
      Black Legends: the musical not to be missed
    • jenna culture kodd magazine
      Jenna, an artist between softness and endurance
    Discover
    unsplash sabina sturzu manteaux elegance alpine kodd magazine medias mode
    View Post
    • Inspirations

    Technical coats with Alpine elegance

    • 30 May 2025
    american vintage anniversaire collection mode kodd magazine
    View Post
    • Inspirations

    American Vintage celebrates 20 Years with a bold and maximalist collection!

    • 21 May 2025
    maddy burciaga cupshe collection maillots bain mode kodd magazine
    View Post
    • Inspirations

    Maddy Burciaga x Cupshe: the beachwear collection to embrace this summer

    • 21 May 2025
    vêtements thérapeutiques therapeutic clothing kodd magazine médias
    View Post
    • Inspirations

    The influence of therapeutic clothing

    • 20 May 2025
    leger saint marh pfw paris fashion week kodd magazine medias
    View Post
    • Inspirations

    Women’s Paris Fashion Week street style – Fall/Winter 2025-2026

    By Leger Saint Marh
    • 15 April 2025
    mark de belleroy casquettes de luxe luxury caps kodd magazine médias
    View Post
    • Inspirations

    Luxury caps by Mark De Belleroy

    • 8 April 2025
    bleu dusk dressing peinture blue paint kodd magazine médias
    View Post
    • Inspirations

    The colour dusk blue is making its way into our wardrobes and interiors

    • 6 April 2025
    bandana kodd magazine médias
    View Post
    • Inspirations

    Why is the bandana the coolest accessory of all time?

    • 30 March 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
    thirsty deva barone kodd magazine editorial
      • EDITORIAL
    Thirsty
    by Deva Barone
    • 27 January 2022
    uliana mila may kodd magazine editorial
      • EDITORIAL
    Uliana
    By Mila May
    • 17 February 2021
      • Lifestyle
    Dior, Lancôme…: the news of the week you didn’t want to miss
    • 6 June 2025
    capuche watanabe selection style tendance mode shopping kodd magazine
      • Shopping
    Junya Watanabe & Manchester City: a look back at C.P. Company’s two capsule collaborations
    • 9 December 2024
    summer is over carmen paloma faesser kodd magazine
      • EDITORIAL
    Summer is over
    • 24 October 2019
    nanaenishimura kodd magazine
      • EDITORIAL
    Community
    • 20 February 2019
    soins probiotiques probiotic care kodd magazine médias
      • Trends
    The probiotic skincare revolution
    • 26 January 2025
    puppets giorgia artino kodd magazine editorial
      • EDITORIAL
    Puppets
    By Giorgia Artino
    • 11 February 2021
    maison de sabre kodd magazine medias mode fashion
      • Shopping
    Maison de Sabré, the timeless elegance of luxury leather goods
    • 25 February 2025
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.