Technology is coming to your bathroom. Thanks to artificial intelligence, your beauty routine is becoming more sophisticated than ever. But how far can this digital revolution go?
Artificial intelligence is now finding its way into the cosmetics industry to offer hyper-personalised skincare. From skin analysis via mobile applications to tailor-made formulas created in real time, innovations are multiplying. Major brands, as well as beauty tech start-ups, are investing in this promising field, promising a more effective, individualised approach to skincare. It’s a booming market that raises as many questions as it does enthusiasm.
A scientific approach to beauty
Artificial intelligence analyses the skin’s needs based on millions of pieces of data. Applications such as Skin Genius or HiMirror scan the epidermis and detect wrinkles, redness and imperfections before suggesting an appropriate routine. Other brands go even further. Opte, for example, applies targeted skincare with an intelligent micro-applicator that adjusts pigmentation in real time.
Thanks to algorithms, it is now possible to design 100% personalised skincare products. Proteins, moisturisers and anti-ageing ingredients are precisely dosed to meet the specific needs of each user. A further step towards a cosmetics industry where the unique takes precedence over the standardised.
The limits of AI-assisted beauty
While these innovations promise tailor-made skin care, they also raise a number of questions. The first concerns the collection of skin data: what about the protection of privacy and the storage of sensitive information? Another challenge is the price of these new technologies, as few are yet affordable. And finally, can AI really replace the human expertise of a dermatologist or cosmetologist?
There are many questions that remain unanswered for the moment, but AI is already redefining the codes of cosmetics, offering consumers a new vision of beauty, combining science and customisation.
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