adidas by Undefeated SS18 German/American collaboration

       This Spring, adidas and UNDEFEATED explore uncharted territory. With a landmark collaboration launching this month, the German athletics pioneer and the American streetwear powerhouse unite to create a modern vision of sport and training.

      Rendered in desert camouflage patterns and referencing tactical uniforms, the functional collection brings an urban edge to performance gear—blending adidas’ technical prowess and breakthrough technologies with the street-smart aesthetic codes of UNDEFEATED. “Always be moving forward, no need to look back…don’t cheat on your future with your past” says UNDEFEATED co-founder James Bond in the spirit of this new path of the partnership with adidas.

      Sixteen pieces of apparel and three unique models of footwear seek to define a new stylistic language between adidas and UNDEFEATED. The meld of these creative worlds is exemplified in each piece of the collection: sport meets street, past meets future. The color palette is classic and minimal, dominated by shades of black, white, dune, and khaki.

      The adidas by UNDEFEATED collection will be available on April 14th worldwide with retail prices range: €50 to €550 (USD50 to USD550).

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