María Escoté’s new collection for Desigual is designed to help you be reborn.
Spring is here. María Escoté knows it, celebrates it and claims it. With this collection designed in collaboration with Desigual, she invites you to connect your chromatic energies and live a season full of colors. The actress Milena Smit is the main figure in flesh and blood and avatar of this new capsule.
Colors + energy + innovation:
One hundred and fourteen high definition cameras, synchronous triggering and Milena Smit in 3D, transformed for the first time into a CGI avatar (digital special effects). This is how the new Desigual x María Escoté campaign was created, with Milena as a three-dimensional color goddess. Powerful women living in digital worlds inspired by the collection’s own prints in a retrofuturistic Oracle of color.
The capsule features explosions of flowers, mythologically inspired snakes and arcade reminiscences in bright, luminous tones with fluorescent touches. Sublimated by prints that create volumes and highlight the woman, feminine cuts coexist with more urban clothes with a strong street essence.
Discover the backstage of the shoot :
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