LAND presented Meadow, its latest installation in a Paris gallery. And it’s immediately a rural dream.
LAND’s botanical universes are as romantic as the vision of its founder Alice Aldrin-Schrepffer. Aesthetic coherence is created through materials, colors and smells, but it is the plants that drive everything. Seasonality is fundamental and it is precisely this that marks the time and determines the choice of species that are used.
LAND’s work distances itself from the flower as an object to integrate the concept of botanical architecture. The installations aim to impress the visitor while maintaining a sophisticated minimalism. Alice succeeds in creating real worlds for the needs of brands and places and does so by constructing settings that are different but retain her unmistakable style. The settings can be as ephemeral as the time of a dream or more lasting.