KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR
pexels oleksandr pidvalnyi kodd magazine culture minceur
  • Lifestyle

The awakening of the cult of slimness

    Accueil > CULTURE > Lifestyle

    Younger generations seem to be more open to diversity and demand more transparency and inclusiveness. However, several specialists are warning about the return of the Heroin Chic trend.

    pexels engin akyurt kodd magazine culture heroinchic
    pexels engin akyurt kodd magazine culture heroinchic

    The Heroin Chic Movement

    The term heroin chic is associated with the tragic fate of model Gia Carangi. The 26 year old American falls into the downward spiral of heroin. She died of AIDS in 1986. We are in the years 2000 and the industry of fashion falls in the apology of the drug, the thinness and the eating disorders.

    We are witnessing an explosion on the catwalks of models with androgynous looks, dark circles around the eyes, pale skin and skeletal silhouettes. The cult of thinness dominates. The heroine began to be popularized in artistic circles and some photographers wanted to capture the aesthetics of the “woman on drugs”.

    The young women of the time with eating disorders multiply to erect the Heroin Chic trend and look like their favorite model.

    pexels oleksandr pidvalnyi kodd magazine culture minceur
    pexels oleksandr pidvalnyi kodd magazine culture minceur

    The return of the cult of slimness

    This celebration of slimness takes hold in the media and online. The pro-ana groups from 2014’s Tumblr, are back in full force and promoting eating disorders. Kim Kardashian shares her drastic diets to fit into a Marilyn Monroe dress, admits to removing her Brazilian Butt Fit and sports a very slimmed down figure. After being the model of the “Bootylicious” movements, the reality TV queen is taking the Heroin Chic side.

    pexels laura tancredi kodd magazine culture grosse
    pexels laura tancredi kodd magazine culture grosse
    pexels rdne stock project kodd magazine plussize
    pexels rdne stock project kodd magazine plussize

    The era of bootylicious

    Strong personalities, such as the African-American singer Lizzo or the French singer Yseult, are transparent in their fight against the cult of slimness. They speak out and do not intend to let go of their values and their claims. For centuries, women have had to bend their bodies to the trends and beauty standards of their time.

    The popularization of body-positivism has allowed us to celebrate anomalies and imperfections as synonyms of new beauty. The phenomenon of society infiltrates the communicators who make it a real marketing argument. For example, the brand Diesel has released a campaign “Go With The Flaw” which features a cast of unabashed models. The artistic director emphasizes “Being unique is so much more beautiful than being perfect”.

    The standardization of sizes has long rejected a majority of the population. Women with large shapes and figures have been denied access to clothes in their size. The challenge of the next decades would be to stop reducing women’s bodies to ephemeral trends launched by the fashion industry.

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    KODD
    KODD

    KODD RECOMMENDS
    • consignes alimentaires food instructions kodd magazine médias
      • Lifestyle
      The resurgence of food packaging instructions
    • pexels mikhail nilov salle de jeux kodd magazine medias culture
      • Lifestyle
      Modern games room: the art of creating a relaxing and convivial space at home
    • maison de sabre mr men little miss kodd magazine medias mode fashion
      • Shopping
      Maison de Sabré & Mr. Men and Little Miss, the perfect marriage of luxury and fantasy
    • louboutin kodd media magazine
      • Lifestyle
      Louboutin, Chanel… : this week’s news not to be missed
    • crazybulk reviews fi kodd magazine medias beaute beauty
      • Food
      CrazyBulk reviews 2025 : do the supplements really work ?
      • Lifestyle
      Ollie, an immersive show at the heart of urban culture
    Music & Arts
    • black legends culture musical spectacle kodd magazine
      Black Legends: the musical not to be missed
    • unsplash christin hume vinyle musique vintage kodd magazine medias culture
      Vinyl: more than just a format, it’s an experience
    • dj mehdi culture kodd magazine
      DJ Mehdi : the imprint of a genius made in France
    • jenna culture kodd magazine
      Jenna, an artist between softness and endurance
    Discover
    louis vuitton real madrid
    View Post
    • Lifestyle

    Louis Vuitton, Demna…: the news of the week you didn’t want to miss

    • 20 June 2025
    unsplash moritz kindler maison connectee kodd magazine medias culture
    View Post
    • Lifestyle

    What if your home understood your needs before you did?

    • 17 June 2025
    casino leçons psychologiques psychological lessons kodd magazine médias
    View Post
    • Lifestyle

    The psychological lessons of the casino

    • 13 June 2025
    jeremy allen
    View Post
    • Lifestyle

    Louis Vuitton, Burberry…: the news of the week you didn’t want to miss

    • 12 June 2025
    alltrails kodd magazine medias culture lifestyle voyage uk royaume uni
    View Post
    • Lifestyle

    AllTrails, an inclusive app for all explorers

    • 10 June 2025
    retour du mysticisme return of mysticism kodd magazine médias
    View Post
    • Lifestyle

    The return of mysticism in pop culture

    • 9 June 2025
    unsplash inciclo douleurs mentruelles feminin kodd magazine lifestyle
    View Post
    • Lifestyle

    5 discreet accessories that change your life during your period

    • 7 June 2025
    View Post
    • Lifestyle

    Dior, Lancôme…: the news of the week you didn’t want to miss

    • 6 June 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
    pexels angela roma kodd magazine beaute beauty no makeup
      • Makeup
    2023: the year of the no makeup look
    • 5 July 2023
    amiri fw kodd magazine
      • Fashion shows
    Amiri F/W19
    • 22 January 2019
      • Inspirations
    2nd drop of the Godfidence Studio Heritage Collection
    • 23 August 2017
    tomer capone kodd magazine
      • EDITORIAL
    Cover web : Tomer Capone
    • 20 May 2022
    quiet luxury the row mode tendances kodd magazine
      • Trends
    The quiet luxury trend
    • 11 November 2023
    leaning palms
      • EDITORIAL
    Leaning Palms
    By Lafontant Vlad
    • 25 April 2020
    diana ross saint laurent karl lagerfeld serie disney joy sunday lancome kodd magazine news
      • Lifestyle
    Diana Ross, Karl Lagerfeld… : the news you may have missed this week
    • 12 January 2024
    my soul sebastian candiolli kodd magazine
      • EDITORIAL
    My Soul
    By Sebastian Candiolli
    • 20 January 2021
    pexels vishnu r nair musique electronique electro music kodd magazine medias culture lifestyle
      • Music
    The renewal of electronic music
    • 22 November 2023
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.