With its refined design and premium equipment, Hercule Studio transforms sport into an aesthetic experience. Discover this French brand that inspires you to get active in a whole new way.
In the last few years, sport has moved beyond mere performance. It is evolving towards a more inspiring approach, where style and well-being take centre stage. This is precisely the vision championed by Hercule Studio, a young French brand founded in 2023 by two former elite athletes. Through elegant and sustainable accessories, it is reinventing the world of fitness with an approach inspired by French design and lifestyle.
A founder with an impressive CV
Behind the project is Joy Lucas, a 33-year-old Parisian and former elite athlete. For 15 years, her life revolved around training, discipline and pushing herself to the limit. After her sporting career, she enrolled at EDC Paris Business School, a business school with a focus on entrepreneurship.
Her career then took her into the world of luxury and beauty. She gained her first experience at Estée Lauder, working with the brands La Mer, Bobbi Brown and Jo Malone, before joining the consultancy firm Luxurynsight. There, she led an international team of consultants and worked with prestigious houses such as Hermès, Chanel and Aston Martin.
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When sport meets design
The lightbulb moment came during lockdown. Gyms were closing, but Joy Lucas simply couldn’t give up sport. Whilst searching for high-end sports equipment, she realised that no brand truly combined technical excellence with aesthetic appeal.
The idea for Hercule Studio was born with a clear ambition: to bring the French art de vivre to the world of sport. The brand designs exercise mats capable of transforming a daily workout into an inspiring experience. Each creation has a strong identity thanks to sculptural lines, carefully selected materials and a meticulous attention to detail. It can be used for Pilates, stretching or meditation.
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Impressive growth
Since its launch, Hercule Studio has experienced meteoric growth, with annual growth exceeding 130%. The brand is also expanding its collaborations with iconic houses and is preparing several new products for 2026.
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