Seoul in Paris is a temporary pop-up store organised by designer Lucie Brochard in Paris, celebrating a cultural and creative encounter between Paris and Seoul.
What is ‘Seoul in Paris’?
This is an original concept developed in collaboration with Global P&K, a curator of Korean culture, to showcase the best of French design and Korean brands in a unique space. The pop-up features an exclusive selection of Korean brands, including K-Beauty products, which are high-end skincare products, lifestyle items and handcrafted objects from Korea, chosen for their innovation and quality.
We loved the House of B brand, a contemporary home care brand that reinterprets the radiant and limitless world of B through a modern prism, bringing it into the most familiar and comforting space there is: your home. It is a three-step ritual that cleanses, regenerates and protects against the signs of skin ageing. These high-quality products emphasise the purity of ingredients such as collagen, vitamins, hyaluronic acid and glutathione, often referred to as the ‘miracle molecule’. All at a reasonable cost of between €10 and €120. The brand is also committed to protecting the planet. As most mask films are not recyclable, it produces a 100% recyclable film made from a single material, polypropylene (PP). Organic beauty, radiance and infinite radiance with 99% glutathione film.
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In addition to beauty, we discover that moments of well-being around tea are an integral part of Korean culture: we savour ancient traditions in the art of tea. We discover flavours such as hibiscus, peppermint, pine leaf and jujube. Each tea is consumed according to your state of health or how you feel (for fatigue, sore throats, colds). They are classified according to the four seasons, as needs change with the climate.
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We conclude our experience with high-end fashion, notably with a presentation of Lucie Brochard’s winter creations, including warm coats, silk party dresses, limited edition shirts, and iconic pieces from her brand.
Reiner, the upcycling pop-up shop that’s coming to Printemps Haussmann
Reiner is a Parisian marketplace dedicated to upcycled fashion, bringing together a creative selection of responsible brands.
Lucie Brochard, the Franco-Vietnamese designer, is coming to Printemps Haussmann with the Reiner pop-up. Her brand is present at Paris and Seoul Fashion Weeks and is characterised by elegant, nomadic women’s fashion, with extensive use of airy silk, flowing cuts, bright colours and a sense of tailoring. The aim is always to maintain feminine and elegant silhouettes. Prices range from £130 to £1,000, as the pieces in the high-end selection are mainly made of silk.
We conclude our experience with high-end fashion, notably with a presentation of Lucie Brochard’s winter creations, including warm coats, silk party dresses, limited edition shirts, and iconic pieces from her brand.
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