In a world where we are constantly bombarded with images of perfect looking models and celebrities, the no makeup look is a refreshing layer.

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A controversial trend

The movement claims to empower women. But researches showed that the no-makeup movement is actually kindling a paradox among women. They are pushed to look attractive and to respect daily specific standards of beauty. But, on the other side, they are criticized and ridiculed when they try to comply with these standards by wearing make-up.

This trend has been embraced by celebrities and influencers, who share selfies with lighter, more ‘relaxed’ make-up on social media. Instead of piling on layers of foundation, concealer and other products, the “no makeup look” highlights your natural features and lets your skin breathe. This wave of interest is leading to the creation of new beauty products, such as tinted moisturizers and lightweight foundations, which give the skin a natural and a glowy finish.

Half of the Internet users approve of the no makeup look movement, which is intended to be authentic and less plastic. Conversely, the other half don’t think this trend is as great as it sounds. Heavy makeup is less virtuous and more superficial.

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Not so easy to achieve

The no makeup look is all about highlighting your natural beauty without using a ton of makeup. Instead of masking imperfections, you highlight your features with light, subtle products such as tinted moisturizers, sheer foundations and lip balms.

Doing this makeup involves as many steps as traditional makeup. For example, you must first prepare your skin with an exfoliator to remove impurities. You must use water-based foundations or mineral powders. You should banish eyeliner, dark lipsticks and eye shadows from your make-up bag. However, you should not let it seem that you are neglecting your eyebrows. All these rules make this seemingly basic and quick make-up look very complex and meticulous.

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Finally, this trend has gained popularity because of its inclusiveness and practicality. There are, of course, positive points, because make-up becomes a pretext to highlight the uniqueness of one’s face. It can boost our self-confidence and encourage us to feel better about ourselves. In a world that often emphasizes unrealistic standards of beauty, the “no makeup look” reminds us that true beauty comes from the inside.