SUPERGA®, is thrilled to announce its campaign ambassador for the Fall/Winter 2022 season, one of this year’s most original style icons, Iris Law.
As the brand’s newest ambassador, Iris perfectly embodies the true Superga heritage with her effortless, personal style and laid-back attitude.
Since her debut, Iris Law, has established herself as an inspiration on the fashion circuit. With a sense of nostalgia, Iris wanted to bring her own vintage touch to the way Superga’s most iconic styles are worn while preserving the brand’s roots. Superga’s history is intimately linked to tennis, which is why the new Fall/Winter 2022 campaign was shot at the National Tennis Association in the UK, on the tennis courts trodden by some of the most famous British tennis players.
The campaign was imagined by Lea Colombo, an eclectic photographer and director known for her intimate images, distinct style and exploration of color. And it was stylist Virginie Benarroch who dressed Iris in a series of looks inspired by the vintage imagination of tennis.
“Like Superga®, my personal style today draws on yesterday’s influences, making room for new ideas that shake up heritage and origins. I’ve always been drawn to the way Superga combines feminine attitude with iconic Italian style. These are wardrobe staples.” – Iris
Superga® is a brand of Basicnet Spa, the company that also owns KAPPA®, ROBE DI KAPPA®, JESUS® JEANS, K-WAY®, SABELT®, BRIKO® AND SEBAGO®.
Basicnet’s leading brands are present in the sports and leisure clothing, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, who manufacture or distribute the products.
Basicnet offers its network research, development, product industrialization and global marketing services. All the company’s processes are carried out exclusively via the web, making Basicnet a “fully web-integrated company”. Headquartered in Turin, Italy, Basicnet has been listed on the Italian Stock Exchange since 1999.