Food supplements have been an integral part of our daily lives for decades. But a new trend has recently invaded the market: gummies. These colourful little jelly, often fruit-flavoured, have captured the hearts of many consumers, gradually replacing traditional pills and capsules.

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Gummies are emerging as the next generation of dietary supplements. But what are the reasons for their success? What are their benefits, and what do you need to know before incorporating them into your wellbeing routine?

What are gummies?

Gummies are dietary supplements in the form of jelly beans. Inspired by the famous ‘gummy bears’, these chewing gums now come in a multitude of formulas. Each gummy is designed to meet a specific need in the body: vitamins, minerals, probiotics, and even supplements for the beauty of the skin, hair and nails.

Easy to consume and often delicious, gummies are a fun and tasty alternative to traditional tablets, which can sometimes be difficult to swallow or have an unpleasant taste.

The reasons for their dazzling success

There are several reasons for the success of gummies, particularly in France, where the market for food supplements is growing rapidly.

A practical and pleasant format

The first reason for the success of gummies is that they are reminiscent of sweets. Unlike capsules or pills, which are often perceived as medicinal, they have a softer, more playful feel. Their jelly-like texture and fruity taste appeal to adults and children alike. This approach makes taking them every day much more pleasant, which naturally increases compliance, i.e. the regularity with which you take your supplements.

It’s easier to remember to eat a gummy that looks like a sweet than a big pill that’s hard to swallow. This makes a major contribution to consumer loyalty, with consumers enthusiastically adopting these products.

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Formulas to suit everyone’s needs

The gummies market is extremely diverse, with formulas to suit a wide range of needs. Whether you’re looking to boost your immunity, improve the health of your skin and hair, or sleep better, there are specific gummies for every need.

For example, some beauty gummies contain biotin and collagen to strengthen hair and nails, while others are rich in vitamins C and D to support the immune system. This diversification of products means that everyone can find the formula that suits their expectations and lifestyle.

Greater accessibility thanks to digital marketing

Gummies brands have been quick to adapt to current trends, particularly through digital marketing and social networking. These platforms, where influencers and celebrities promote wellness products, have enabled gummies to rapidly gain in popularity. Numerous campaigns highlight their effectiveness, pleasant taste and practicality, appealing to an increasingly wide audience.

Their packaging is also a significant marketing asset. Presented in colourful, attractive bottles, they are easy to attract attention and stand out on the shelves of chemists and drugstores, as well as on online sales sites.

The perception of a more natural and healthy product

Today’s consumers are increasingly concerned about their health and are looking for natural products. Gummi manufacturers are well aware of this demand, and often offer gummies without artificial colourings, preservatives or even sugar. Many formulas are also vegan, gluten-free and based on organic ingredients.

This perception of a healthy, natural product, combined with a pleasant taste experience, is a major factor in their success. Consumers associate gummies with a wellness ritual, far removed from the pharmaceutical connotations that can be associated with dietary supplements in pill form.

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Precautions to take before adopting gummies

Despite their success, gummies are not without their critics, and it’s important to remain vigilant before making them part of your daily routine.

First of all, it’s essential to read the ingredients carefully. Some gummies contain significant amounts of sugar to enhance their taste, which can cause problems if consumed in excess.

What’s more, although their pleasant taste may encourage you to take more, it’s crucial to follow the dosage instructions on the packaging. As with all food supplements, over-consumption of vitamins and minerals can lead to undesirable effects.

Finally, gummies are food supplements and should not be seen as an alternative to a varied and balanced diet. They are there to make up for certain deficiencies or provide a one-off boost, but should never replace a healthy diet.