Evian® unveils its new campaign, “The Baby Bare Necessities”, an energetic anthem that makes iconic babies brand new stars, they are the image of a new “Live young” spirit.
In an increasingly frenetic and connected world, where there is little assurance of news, the campaign suggests trusting our little inner voice, the baby in us. That baby that blows us away doesn’t take much to be happy. when we live optimistically and focus on the most essential things in life. “For more than 10 years, we’ve been using babies as a metaphor for youth, and now we want to give them a voice,” says Patricia Oliva, Global Brand Director evian®. “Because today, “Live young” means giving meaning to one’s life, making one’s voice heard, taking a stand for a life of full consciousness and optimism.”
About evian®’s “circular” commitment: In January 2018, evian® announced its commitment to become a 100% circular brand by 2025 and to use 100% recycled plastic (rPET) in its already 100% recyclable bottles. In order to achieve this ambition, the brand has established several partnerships throughout the product life cycle to rethink packaging design, accelerate recycling initiatives and aim for zero plastic bottle waste. More information on https://circular.evian.eco/.
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