We like, we share, we comment. And sometimes, we exhaust ourselves to the point of entering a digital identity crisis. By constantly building ourselves online, does our avatar end up taking precedence over our true identity?
In a world where our lives unfold on screens, the line between being and appearing is becoming increasingly blurred. Our profiles, stories, and posts shape a carefully constructed image, sometimes far removed from how we truly feel.
This hyper-presence online challenges our relationship with authenticity, social validation, and our own perception of ourselves. This raises a fundamental question that can lead to a crisis of our digital identity: who are we really when no one is looking, when our phone turns off?
The digital double: a distorting mirror
Our digital identity is never neutral. It is carefully thought out, filtered, and enhanced. We choose flattering photos, empowering moments, and acceptable opinions. It’s a version of ourselves (often amplified or watered down) that circulates on social media.
This image strategy can create a painful disconnect from our real lives. In trying to please, we sometimes end up forgetting ourselves. This phenomenon is particularly prevalent among young adults and creative professionals, for whom online exposure is often linked to visibility, or even revenue.
Disconnection and identity disorder
When we decide to temporarily withdraw from social media, a void is created. The lack of reactions, likes, and notifications can generate a form of anxiety. Who am I if I’m no longer seen?
This sensation reveals the extent to which our identity has become intertwined with our virtual presence. This detachment, however uncomfortable, is nevertheless necessary to reconnect with a more stable and intimate version of ourselves.
Returning to oneself: towards a new ecology of being
Rethinking one’s digital identity doesn’t necessarily mean abandoning everything. It means learning to balance. Posting less, with more meaning. Keeping to oneself what doesn’t need validation. Writing a diary rather than a post. Engaging with loved ones without filters.
Several practices are emerging: digital fasting, regularly deactivating apps, and voluntary silences. They stem from a broader movement: that of an inner ecology where we choose what we expose and what we protect. Disidentifying from one’s avatar also means freeing oneself from the obligation to be perfect, inspiring, and consistent.
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