Élodie Hérault thrives on exploring the links between science, wellbeing and aesthetics. Her career path demonstrates a rare ability to transform her inspirations into concrete actions, always guided by a desire to reveal beauty in all its forms.
With over 15 years of experience in salons, Élodie continues to refine her expertise. Always striving for excellence, she undergoes continuous training to remain at the forefront of innovations in her sector.
She does not limit herself to following a set path. She innovates, takes risks and exceeds expectations. Her entrepreneurial spirit comes naturally, driven by an inner strength and a deep desire to create unique experiences.
The entrepreneur heads two companies that convey her unique vision of beauty. Each of her companies embodies her commitment to offering products and experiences that combine innovation, passion, and respect for nature.
In 2015, Élodie opened her own institute, L’Île de Beauté, a place designed to be a haven of well-being and escape thanks to treatments inspired by the beauty of the world. Here, her personalised approach and attentive listening transform each visit into a unique experience.
In 2021, she launched PHOENIX IDÉAL, a brand that embodies her resilience and desire to celebrate beauty in all its forms. Fragrances inspired by the phoenix and its nest of herbs, in which it burns and is reborn from its ashes. Fragrances for men and women and olfactory creations to enhance living spaces. Manufactured in Grasse, these products reflect her commitment to craftsmanship and responsible production.
Élodie founded NOSIKĀ PARIS in 2024, a range of natural and vegan cosmetics. The first flagship product: Immortelle, the plant-based elixir of youth, symbolising eternal beauty.
She recently opened SHOP BY PHOENIX IDÉAL, located at 2 Bd Michelet, 78250, Hardricourt, France, a unique space where her creations come to life, combining passion and innovation. This venue brings all her brands together under one roof, offering an immersive experience centred around her perfumes, cosmetics and olfactory creations.
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