Birkenstock: the brand launches its foot care collection

With its Care Essentials collection, Birkenstock is launching a new foot care line with vegan and natural products.

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Building on its 250-year heritage in footwear manufacturing and orthopedic expertise, Birkenstock is breaking new ground with the launch of its very first foot care range: Care Essentials. Designed to meet everyone’s needs, this non-genre and vegan collection relies on ingredients of natural origin. The aim? Offer a holistic approach to well-being, where foot comfort is also achieved through adapted care rituals.

Oliver Reichert, the CEO of the brand, sums up this new ambition: “Moving into the skincare segment isn’t just about expanding our offering, it’s above all about enabling our community to enjoy a holistic approach to well-being.” It’s a promise that appeals not only to brand lovers, but to all those who wish to pamper themselves in accordance with ecological and responsible values.

Respectful and sensorial skin solutions

Manufactured in Germany to rigorous quality standards, the Care Essentials range of skin care products responds to common concerns about foot well-being. From nourishing creams to invigorating scrubs, each product has been designed to fit naturally into a daily routine.

The different textures and formulas work in synergy to offer a genuine moment of relaxation. Relaxing bath salts, enriched with essential oils and natural sea salts, promote skin regeneration while stimulating the metabolism. The first step towards absolute relaxation.

Natural and efficient formulas

The range is made up of several essentials for pampering feet on a daily basis. Among them:

• The smoothing pumice stone, made from 100% recycled glass, which gently exfoliates and eliminates calluses for an immediate “new skin” effect.
• The exfoliating scrub, a combination of pumice stone, peppermint hydrolate and rosemary oil to revitalize and refresh tired feet.
• The nourishing balm, enriched with Murumuru butter, prevents and reduces roughness thanks to essential oils of cedar, sandalwood and blood orange.
• The soothing lotion, formulated with menthol, arnica and eucalyptus, to relieve heavy legs and cool overheated feet.
• The dry oil, a concentrate of organic jojoba, calendula and sesame oils, brings suppleness and comfort to the skin.

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With this new collection, Birkenstock confirms its commitment to global well-being, combining tradition and innovation for care products that are natural, effective and respectful of the environment.