On the occasion of the closure of her two Parisian restaurants for renovation, the fast food brand BioBurger launches with WOM agency a brand new experience by inviting itself in the kitchens of its fans.
A lot of restaurants choose to close their doors during their repairs, and sometimes it is too hard to wait when you’re a fan. In order to manage that “ lack “ during the whole renovation period, BioBurger found an original alternative : going to cook their client’s favorite burgers, directly in their homes.
“When BioBurger closes for renovation, BioBurger opens at your house.”
Called #BBOCV, the operation invites the clients of the brand to share on the BioBurger Facebook page a picture of their kitchen and tag their guest list. With a winner picked up each evening until the end of the renovation, the brand hope to make its fans wait until the reopening of the restaurants planned for January 6th 2017.
You can find the video of the operation below.
Matthieu DONKENG ALIMETA