Balenciaga chooses Pierpaolo Piccioli as its new artistic director. Charlotte Le Bon becomes Guerlain’s new ambassador for the protection of bees. Eva Longoria and Kim Kardashian announce an unprecedented collaboration on the production of a film.

What happened this week? KODD Magazine takes a look back at this week’s highlights.

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Pierpaolo Piccioli at Balenciaga

Last March, Balenciaga announced the departure of its artistic director Demna Gvasalia. After several weeks of speculation, the house finally decided on Pierpaolo Piccioli. A major figure in fashion, he made his mark at Valentino, where he worked for 25 years, after starting his career at Dior. A renowned designer, Pierpaolo Piccioli represents a strategic turning point for Balenciaga. His first collection will be presented at Paris Fashion Week, during the spring-summer 2026 shows.

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Une publication partagée par Pierpaolo Piccioli (@pppiccioli)

Charlotte Le Bon, Guerlain ambassador for bees

Committed to preserving biodiversity, Guerlain is continuing its fight to help bees, the brand’s historic symbol. To embody this cause, the brand has called on Charlotte Le Bon. An artist, actress and director, she has become the ambassador for Guerlain‘s new environmental campaign, which focuses on raising awareness of the need to protect pollinators. This collaboration allows the brand to reaffirm its commitment to the environment, while associating its image with a sensitive, creative and committed figure.

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Une publication partagée par Guerlain (@guerlain)

Kim Kardashian soon to appear on screen in The Fith Wheel

Kim Kardashian is continuing her foray into the world of cinema with The Fifth Wheel, a comedy directed by Eva Longoria. In this project, which is still in development, the reality TV star plays the lead role, surrounded by an all-female cast. Having made a name for herself in the world of entertainment, K. Kardashian now looks set to make her mark on the big screen, with the support of Eva Longoria, who is stepping behind the camera for the occasion. An unexpected collaboration at the crossroads of pop culture and mainstream cinema.