KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR
pexels oleksandr pidvalnyi kodd magazine culture minceur
  • Lifestyle

The awakening of the cult of slimness

    Accueil > CULTURE > Lifestyle

    Younger generations seem to be more open to diversity and demand more transparency and inclusiveness. However, several specialists are warning about the return of the Heroin Chic trend.

    pexels engin akyurt kodd magazine culture heroinchic
    pexels engin akyurt kodd magazine culture heroinchic

    The Heroin Chic Movement

    The term heroin chic is associated with the tragic fate of model Gia Carangi. The 26 year old American falls into the downward spiral of heroin. She died of AIDS in 1986. We are in the years 2000 and the industry of fashion falls in the apology of the drug, the thinness and the eating disorders.

    We are witnessing an explosion on the catwalks of models with androgynous looks, dark circles around the eyes, pale skin and skeletal silhouettes. The cult of thinness dominates. The heroine began to be popularized in artistic circles and some photographers wanted to capture the aesthetics of the “woman on drugs”.

    The young women of the time with eating disorders multiply to erect the Heroin Chic trend and look like their favorite model.

    pexels oleksandr pidvalnyi kodd magazine culture minceur
    pexels oleksandr pidvalnyi kodd magazine culture minceur

    The return of the cult of slimness

    This celebration of slimness takes hold in the media and online. The pro-ana groups from 2014’s Tumblr, are back in full force and promoting eating disorders. Kim Kardashian shares her drastic diets to fit into a Marilyn Monroe dress, admits to removing her Brazilian Butt Fit and sports a very slimmed down figure. After being the model of the “Bootylicious” movements, the reality TV queen is taking the Heroin Chic side.

    pexels laura tancredi kodd magazine culture grosse
    pexels laura tancredi kodd magazine culture grosse
    pexels rdne stock project kodd magazine plussize
    pexels rdne stock project kodd magazine plussize

    The era of bootylicious

    Strong personalities, such as the African-American singer Lizzo or the French singer Yseult, are transparent in their fight against the cult of slimness. They speak out and do not intend to let go of their values and their claims. For centuries, women have had to bend their bodies to the trends and beauty standards of their time.

    The popularization of body-positivism has allowed us to celebrate anomalies and imperfections as synonyms of new beauty. The phenomenon of society infiltrates the communicators who make it a real marketing argument. For example, the brand Diesel has released a campaign “Go With The Flaw” which features a cast of unabashed models. The artistic director emphasizes “Being unique is so much more beautiful than being perfect”.

    The standardization of sizes has long rejected a majority of the population. Women with large shapes and figures have been denied access to clothes in their size. The challenge of the next decades would be to stop reducing women’s bodies to ephemeral trends launched by the fashion industry.

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    KODD
    KODD

    KODD RECOMMENDS
    • louis vuitton real madrid
      • Lifestyle
      Louis Vuitton, Demna…: the news of the week you didn’t want to miss
    • burn out générationnel ambition generational burnout kodd magazine médias
      • Vision & Ambition
      Generational burnout: how to rethink ambition without self-destruction?
    • unsplash ian talmacs effet mirroir maquillage kodd magazine medias beaute
      • Empowerment
      The mirror effect of makeup
    • jpg bratz
      • Lifestyle
      Jean-Paul Gaultier, Boss…: this week’s not-to-be-missed news
    • ongles abîmés damaged nails kodd magazine médias
      • Care
      Damaged nails: how to treat them effectively?
    • lena erziakr paris couture fashion week christian francois kodd magazine medias
      • Fashion shows
      lena Erziakr – Fall/Winter 2025-2026
    Music & Arts
    • augmentation des prix des billets concerts kodd media magazine culture
      Rising concert ticket prices
    • unsplash christin hume vinyle musique vintage kodd magazine medias culture
      Vinyl: more than just a format, it’s an experience
    • marie poulain culture kodd magazine
      Marie Poulain, love sung in an Ep
    • unsplash paulette wooten musique artiste musique moderne kodd magazine medias culture
      The fusion of cultures through modern music
    Discover
    romans figurines science fiction kodd magazine medias culture
    View Post
    • Lifestyle

    Warhammer novels: thrill to the mix of fantasy and science fiction

    • 22 September 2025
    tendances lifestyle trends kodd magazine medias
    View Post
    • Lifestyle

    Lifestyle Trends 2025: when online entertainment and gaming meet

    • 17 September 2025
    travailler dans le luxe working in luxury kodd magazine médias
    View Post
    • Lifestyle

    How to work in luxury?

    • 22 August 2025
    unsplash david rotimi amor hotel abuja nigeria kodd magazine medias culture
    View Post
    • Lifestyle

    Destination Abuja, where hospitality becomes a way of life

    • 4 August 2025
    yves saint laurent kate moss
    View Post
    • Lifestyle

    Saint-Laurent, Amouage…: this week’s must-read news stories

    • 1 August 2025
    fantasy kodd magazine médias
    View Post
    • Lifestyle

    Fantasy between self-quest and feminine power

    • 1 August 2025
    unsplash valentin lacoste deguisements kodd magazine medias culture
    View Post
    • Lifestyle

    Make a success of your EVJF/EVG with a top disguise

    • 25 July 2025
    chanel metiers d art
    View Post
    • Lifestyle

    Chanel, Longchamp…: this week’s must-read news stories

    • 24 July 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
    10606575_589261544516188_7925664032292323586_n
      • Music
    JACINTHE’s “Hugo” video
    • 12 September 2014
    eva bukar kodd magazine
      • Lifestyle
    i-D #259 X Nick Knight
    • 17 February 2014
    kipli couette saisons kodd magazine medias culture lifestyle art deco
      • Art & Deco
    The Kipli 4-season duvet : comfort, nature and durability through each season
    • 15 April 2025
    cakepart on a teste kodd magazine medias culture lifestyle
      • Food
    We tested Cakepart’s sweet treats
    • 15 March 2024
    pexels photo jeu du hasard online casino kodd magazine lifestyle culture
      • Lifestyle
    How are gambling companies organised among the giants of the global industry ?
    • 29 September 2023
    biocoiff salon de coiffure hair salon kodd magazine
      • Tips
    We tested the vegetable coloring with Biocoiff’
    • 22 May 2019
    kaporal beaufort kodd magaziine shoping mode
      • Shopping
    Kaporal confirms its Mediterranean roots with Lucas Beaufort
    • 7 July 2022
    fad dubai india kodd magazine fashion
      • Inspirations
    FAD, Institute of Luxury Fashion and Style Dubai
    • 21 December 2020
    zuhair murad fashion week couture masculine kodd magazine mode fashion
      • Lookbooks
    Back on 2 weeks of Parisian haute-couture and menswear fashion
    • 7 February 2023
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.