KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR
pexels oleksandr pidvalnyi kodd magazine culture minceur
  • Lifestyle

The awakening of the cult of slimness

    Accueil > CULTURE > Lifestyle

    Younger generations seem to be more open to diversity and demand more transparency and inclusiveness. However, several specialists are warning about the return of the Heroin Chic trend.

    pexels engin akyurt kodd magazine culture heroinchic
    pexels engin akyurt kodd magazine culture heroinchic

    The Heroin Chic Movement

    The term heroin chic is associated with the tragic fate of model Gia Carangi. The 26 year old American falls into the downward spiral of heroin. She died of AIDS in 1986. We are in the years 2000 and the industry of fashion falls in the apology of the drug, the thinness and the eating disorders.

    We are witnessing an explosion on the catwalks of models with androgynous looks, dark circles around the eyes, pale skin and skeletal silhouettes. The cult of thinness dominates. The heroine began to be popularized in artistic circles and some photographers wanted to capture the aesthetics of the “woman on drugs”.

    The young women of the time with eating disorders multiply to erect the Heroin Chic trend and look like their favorite model.

    pexels oleksandr pidvalnyi kodd magazine culture minceur
    pexels oleksandr pidvalnyi kodd magazine culture minceur

    The return of the cult of slimness

    This celebration of slimness takes hold in the media and online. The pro-ana groups from 2014’s Tumblr, are back in full force and promoting eating disorders. Kim Kardashian shares her drastic diets to fit into a Marilyn Monroe dress, admits to removing her Brazilian Butt Fit and sports a very slimmed down figure. After being the model of the “Bootylicious” movements, the reality TV queen is taking the Heroin Chic side.

    pexels laura tancredi kodd magazine culture grosse
    pexels laura tancredi kodd magazine culture grosse
    pexels rdne stock project kodd magazine plussize
    pexels rdne stock project kodd magazine plussize

    The era of bootylicious

    Strong personalities, such as the African-American singer Lizzo or the French singer Yseult, are transparent in their fight against the cult of slimness. They speak out and do not intend to let go of their values and their claims. For centuries, women have had to bend their bodies to the trends and beauty standards of their time.

    The popularization of body-positivism has allowed us to celebrate anomalies and imperfections as synonyms of new beauty. The phenomenon of society infiltrates the communicators who make it a real marketing argument. For example, the brand Diesel has released a campaign “Go With The Flaw” which features a cast of unabashed models. The artistic director emphasizes “Being unique is so much more beautiful than being perfect”.

    The standardization of sizes has long rejected a majority of the population. Women with large shapes and figures have been denied access to clothes in their size. The challenge of the next decades would be to stop reducing women’s bodies to ephemeral trends launched by the fashion industry.

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    KODD
    KODD

    KODD RECOMMENDS
    • tranoi fashion week mode kodd magazine
      • Advice
      Tranoï Paris SS 26, the must-see event of fashion week
    • les fantastiques cinema critique kodd magazine culture
      • Cinema & Series
      The Fantastic Four: First Steps, we saw the film with Pedro Pascal and here’s our review
    • plateformes posido marketin d influence platforms influencer marketing kodd magazine médias
      • Advice
      How platforms like Posido are profiting from influencer marketing
    • pixabay stole coulleur rouille mode kodd magazine medias culture
      • Lifestyle
      The rust colour, warmth and character
    • jardin d hiver winter garden kodd magazine médias
      • Art & Deco
      Winter garden return to inspire urban architecture
    • pixabay adege cyclisme mode design kodd magazine medias culture
      • Lifestyle
      Cycling and design: the duo that is redefining the codes of the sport
    Music & Arts
    • marie poulain culture kodd magazine
      Marie Poulain, love sung in an Ep
    • augmentation des prix des billets concerts kodd media magazine culture
      Rising concert ticket prices
    • jenna culture kodd magazine
      Jenna, an artist between softness and endurance
    • tony ann culture musique kodd magazine
      Tony Ann, the piano prodigy to be followed
    Discover
    pixabay matheusseroa adopter style vie kodd magazine medias culture
    View Post
    • Lifestyle

    How adopting a playful lifestyle improves everyday life

    • 29 October 2025
    unsplash kimia kazemi beaute cosmetiques bien etre kodd magazine medias culture
    View Post
    • Lifestyle

    Sustainable beauty: cosmetic raw materials become the heart of natural formulas

    • 14 October 2025
    romans figurines science fiction kodd magazine medias culture
    View Post
    • Lifestyle

    Warhammer novels: thrill to the mix of fantasy and science fiction

    • 22 September 2025
    tendances lifestyle trends kodd magazine medias
    View Post
    • Lifestyle

    Lifestyle Trends 2025: when online entertainment and gaming meet

    • 17 September 2025
    travailler dans le luxe working in luxury kodd magazine médias
    View Post
    • Lifestyle

    How to work in luxury?

    • 22 August 2025
    unsplash david rotimi amor hotel abuja nigeria kodd magazine medias culture
    View Post
    • Lifestyle

    Destination Abuja, where hospitality becomes a way of life

    • 4 August 2025
    yves saint laurent kate moss
    View Post
    • Lifestyle

    Saint-Laurent, Amouage…: this week’s must-read news stories

    • 1 August 2025
    fantasy kodd magazine médias
    View Post
    • Lifestyle

    Fantasy between self-quest and feminine power

    • 1 August 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
    louis vuitton lebron james pamela anderson proenza schouler priscilla news kodd magazine
      • Lifestyle
    Louis Vuitton, Pamela Anderson… : the news you may have missed this week
    • 4 January 2024
    soins seconde peau second skin treatments kodd magazine médias
      • Care
    Second-skin care care: no more makeup, make way for a natural glow
    • 28 August 2025
    iris law, nouvelle ambassadrice 2022 de la marque superga
      • Inspirations
    Iris Law, new 2022 SUPERGA brand ambassador
    • 26 July 2022
    white honey kodd magazine
      • EDITORIAL
    White honey
    • 27 November 2018
    diana ross saint laurent karl lagerfeld serie disney joy sunday lancome kodd magazine news
      • Lifestyle
    Diana Ross, Karl Lagerfeld… : the news you may have missed this week
    • 12 January 2024
    tony ann culture musique kodd magazine
      • Music
    Tony Ann, the piano prodigy to be followed
    • 28 February 2025
    wake me up kodd magazine
      • EDITORIAL
    Wake Me Up
    • 12 June 2018
    nakhane ctarryn hatchett kodd magazine
      • Music
    New Brighton, the striking Nakhane’s music video
    • 29 October 2018
    kid wide
      • Music
    Hold on, Kid Wise’s new music video
    • 27 January 2017
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.