The fashion and luxury sector is worth 33 billion euros in sales. The textile industry is the mirror of a society that preaches the end of sexist and masculinist shackles. From then on, emerging fashion has imposed itself.
Clothes do not make the gender !
Unisex collections are multiplying with new brands making it their priority, in an era where we fight against stereotypes. On April 17, the partnership between the British fashion house Mulberry and the Danish fashion label Axel Arigato, offered a new unisex collection. It consists of 35 pieces inspired by the British and Scandinavian aesthetics of the two artistic directors, all on a retro background.
We say yes to the old fashioned look !
Seniors are also victims of ageism in the fashion industry which favors youthful codes. This age group is the least represented and the most relegated to the background… In recent years, several brands want to change this. On the catwalks, senior models become the muses of prestigious brands like Celine. The brand makes the 80-year-old retired writer Joan Didion pose as the headliner for the spring-summer 2015 collection.
Rise of body positivism
The success of emerging fashion brands is due to the promotion of self-acceptance and empowerment of all body types. Alexia Elkaim couldn’t find extra-wide jeans anywhere that she felt comfortable and beautiful in. The French, non-conformist brand Miaou was born in 2016 with the promise of offering vintage collections for plus-size women.
Savage x Fenty, the unstoppable lingerie brand of singer Rihanna offers in 2022 the Glossy Flossy lingerie collection. Its particularity ? Pieces specially designed for the male gender. It does not stop at the style of lingerie, because it also includes sizes up to XXXL.
Kaiser Karl, the former art director of Chanel, said “no one wants to see fat women in fashion”. But, the body’s positive movements got the better of their patience. Indeed, the aesthetic diktats that reigned in fashion for far too long, now make way for the assumed bulges, cellulite, etc.
In conclusion, emerging fashion wants to be more inclusive. Brands are adapting to their customers, who buy garments in which they identify themselves in front of the models.