KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR
unsplash ahmad ebadi cosmetique marketing rue kodd magazine medias beaute
  • Trends

When beauty takes to the streets

    Accueil > BEAUTY > Trends

    The city is becoming a veritable field of expression for cosmetics brands. A strategy that reflects changing consumer expectations and redefines the codes of accessible beauty.

    unsplash ahmad ebadi cosmetique marketing rue kodd magazine medias beaute
    unsplash ahmad ebadi cosmetique marketing rue kodd magazine medias beaute

    Away from the traditional shop shelves, some players in the sector are now banking on innovative urban systems to reach the public in a different way.

    The street, a new channel for sensory experience

    In cities, advertising campaigns are no longer confined to posters – they are becoming interactive, tactile and sometimes even olfactory. Whether it’s a digital billboard diffusing perfume or a bus shelter transformed into an ephemeral mini-institute, these installations are designed to capture attention in an everyday world saturated with images. This shift towards “situational” beauty questions our relationship with skincare: do we need to be at home to take care of our skin?

    A patch, a shop window, a street

    The latest example is the collaboration between Garnier and JCDecaux to launch the Pimple Patch. In Paris, a bus shelter has been transformed into a genuine product contact point, incorporating a free dispenser of invisible anti-imperfection patches.

    The device attracts not only the curious, but also passers-by with an immediate need. This marketing campaign, although targeted, illustrates a wider desire on the part of brands to get closer to real-life uses, outside the traditional consumer context.

    operation garnier jcdecaux kodd magazine medias beaute
    operation garnier jcdecaux kodd magazine medias beaute

    Visibility, accessibility, legitimacy

    Through these operations, brands hope to reinforce their legitimacy while creating new consumer reflexes. Street furniture becomes a demonstration area, almost educational, where products can be tested without obligation. It also raises questions about the place of advertising in our daily lives, and when the street becomes a shop window, how far can it be integrated into the public space?

    Between service and communication

    For some, it’s just a clever publicity stunt, while for others it’s a response to the expectations of a public hungry for new forms of interaction. However, this type of initiative raises a number of questions: is the street a neutral space? Does urban sampling replace in-store advice? And what role will these forms of “experiential” marketing play in the cities of tomorrow?

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    Baratiel Malet
    Baratiel Malet

    Baratiel is a passionate explorer of writing and ideas! She knows how to find the right words and create powerful writing to engage her readers, feature after feature.

    KODD RECOMMENDS
    • unsplash marco bianchetti nager confiance en soi kodd magazine medias mindset
      • Life lessons
      Bravery also means learning to swim with your fears.
    • solitude choisie equilibre mental chosen solitude mental balance kodd magazine medias
      • Inspirations
      Chosen solitude as a new wealth of personal balance
    • tory burch soldes été sales summer kodd magazine médias
      • Shopping
      TORY BURCH – A summer of style and freedom
    • unsplash david rotimi amor hotel abuja nigeria kodd magazine medias culture
      • Lifestyle
      Destination Abuja, where hospitality becomes a way of life
    • boutique lipault mode kodd magazine
      • Advice
      Lipault opens a new store at Saint-Germain-des-Prés
    • duexplusds pi
      • Lifestyle
      DUEX, the MobilePixels mobile display to boost your creativity
    Music & Arts
    • grand rex culture musique kodd magazine
      Shay act III at the Grand Rex
    • tony ann culture musique kodd magazine
      Tony Ann, the piano prodigy to be followed
    • black legends culture musical spectacle kodd magazine
      Black Legends: the musical not to be missed
    • unsplash christin hume vinyle musique vintage kodd magazine medias culture
      Vinyl: more than just a format, it’s an experience
    Discover
    unsplash alexander krivitskiy skin clean beauty kodd magazine medias beaute
    View Post
    • Trends

    Clean beauty: just a trend or a real turning point?

    • 17 September 2025
    parfum solide solid perfume kodd magazine médias
    View Post
    • Trends

    The big comeback of solid perfume

    • 11 August 2025
    slow beauty kodd magazine médias
    View Post
    • Trends

    The “anti-beauty routine” trend that’s good for the skin

    • 28 July 2025
    beauté sans miroir mirrorless beauty kodd magazine médias
    View Post
    • Trends

    Mirrorless beauty for sensory makeup

    • 19 June 2025
    french manucure tendance trend kodd magazine médias
    View Post
    • Trends

    The French manicure reinvents itself to keep its place at the heart of trends

    • 25 April 2025
    marc antoine barrois aldebaran parfum beaute kodd magazine
    View Post
    • Trends

    Marc-Antoine Barrois reaches for the stars with ALDEBARAN, his new exceptional fragrance

    • 20 April 2025
    texture beauté cosmétiques beauty texture cosmetics kodd magazine médias
    View Post
    • Trends

    Beauty textures, cosmetics that shake things up

    • 17 April 2025
    cosmétiques sticks cosmetics beauté beauty kodd magazine média
    View Post
    • Trends

    The boom in stick cosmetics

    • 7 February 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
      • Fashion shows
    Pascal Millet fashion show
    Spring/Summer 2016
    • 1 October 2015
    the forgotten treasure antonina belkina kodd magazine
      • EDITORIAL
    The Forgotten Treasure
    • 6 November 2019
    unsplash filip rankovic lingerie body dentelle kodd magazine medias mode
      • Advice
    5 ways to dare bridal lingerie outside the wedding world
    • 30 April 2025
    one of a kind
      • EDITORIAL
    One Of A Kind
    • 10 February 2017
    image commerce oeuvres autres vente commelucien compagnie kodd magazine culture lifestyle
      • Art & Deco
    Is selling art a business like any other ?
    • 18 April 2023
    b
      • EDITORIAL
    The fairy-tale space inside the handbag
    • 10 May 2017
    new york mornings
      • EDITORIAL
    New York Mornings
    By Omar Abdelmoaty
    • 25 April 2020
    batou3
      • Shopping
    Colette goes Gotham City
    • 23 September 2014
    pixabay jackmac horlogerie vintage kodd magazine medias mode
      • Advice
    Watchmaking and languages
    • 12 February 2025
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.