A simple square of fabric that spans the ages and styles. Sometimes rebellious, sometimes chic, the bandana can be tied around the neck, the hair or even the wrist. But how did this little piece of fabric conquer the fashion world?

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The flagship accessory of the 90s, the emblem of cowboys and rock stars, the bandana is now a wardrobe staple. Revisited by luxury fashion houses or adopted in a streetwear spirit, it adapts to all trends.

A history rich in symbols

The bandana was not born yesterday. Its origins go back several centuries to India, where it was made from printed cotton. It was then exported to Europe and the United States, where it became a distinctive symbol of the Wild West. Associated with outlaws, miners and workers, it also symbolised freedom and independence.

In the 1970s, it became a banner for pop culture and protest movements. Icons such as Tupac Shakur, Madonna and Axl Rose turned it into an identity accessory. Today, it is being reinvented as a versatile fashion piece, adopted by it-girls and haute couture designers alike.

How do you wear a bandana today?

What makes the bandana so cool is its ability to adapt to every style. Here are a few ways to wear it:

Around the neck for an effortless French look.
As a headband, Brigitte Bardot style, for a touch of retro-chic.
Tied around the wrist for a casual rock vibe.
Attached to a bag for a discreet touch of originality.
As a top for a daring summer twist.

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The bandana in fashion today

Dior, Gucci, Saint Laurent… The major fashion houses are reappropriating the bandana, in silk, cashmere or revisited patterns. It’s part of the mix & match trend, playing on the contrasts between luxury and rebellious spirit.

Beyond the catwalks, the bandana is also seducing eco-responsible fashion. Many brands are offering versions in organic cotton or upcycled fabric, promoting a stylish and committed accessory.