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Accueil > Non classé

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Evian® dévoile sa nouvelle campagne

    evian live young kodd magazine
    evian live young kodd magazine

    Evian® dévoile aujourd’hui sa nouvelle campagne, « The Baby Bare Necessities », un hymne énergétique quoi fais des bébés iconiques de la marque à nouveaux des stars, ils sont l’image d’un nouvel esprit « Live young ».

    evian live young kodd magazine
    evian live young kodd magazine

    Dans un monde de plus en plus effréné et connecté, où l’on accorde peu d’assurance aux informations, la campagne suggère de faire confiance à notre petite voix intérieure, celle du bébé qui est en nous. Ce bébé qui nous souffle qu’il en faut peu pour être heureux… Lorsqu’on vit optimiste et qu’on se concentre sur les choses les plus essentielles de la vie. « Depuis plus de 10 ans, nous avons utilisé les bébés comme métaphore de la jeunesse et désormais, nous voulions leur donner la parole», affirme Patricia Oliva, Directrice de la marque globale evian®. « Parce qu’aujourd’hui, « Live young », c’est donner un sens à sa vie, faire entendre sa voix, prendre position pour une vie en pleine conscience et optimiste. »

    evian live young kodd magazine
    evian live young kodd magazine
    evian live young kodd magazine
    evian live young kodd magazine

    À propos de l’engagement « circulaire » d’evian®: En janvier 2018, evian® a annoncé son engagement à devenir une marque 100% circulaire à horizon 2025 et à utiliser 100% de plastique recyclé (rPET) dans ses bouteilles déjà 100% recyclables. Afin d’atteindre cette ambition, la marque a mis en place plusieurs partenariats sur tout le cycle de vie du produit pour repenser la conception de l’emballage, accélérer les initiatives de recyclage et viser zéro déchet de bouteilles plastiques. Plus d’infos sur https://circular.evian.eco/.

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